Developer explains why we have so many ads for games with only Teasers in CGI

    During the most recent PlayStation Showcase, the general audience was treated to some intriguing news, including Marvel’s Spider-Man 2, which is set to release in 2023, as well as the debut of Marvel’s Wolverine, which is still in the early stages of production.

    The game announcement simply included a short teaser clip created in computer graphics (CGI), with no specifics regarding the sort of production that would be confronted. The similar strategy was taken with the announcement of Star Wars: Knights of the Old Republic Remake, which was made at the start of the program.

    However, as is generally known, announcing new works with short CG teaser trailers is not a novel technique. We can recall, for example, the introduction of a new Fable or the revival of Perfect Dark, both of which are now in production at Microsoft studios.

    However, the usage of this communication medium has definitely risen in recent years, with some members of the public harshly criticizing it for its lack of concreteness, which sometimes hides release dates that are months away.

    However, David Ellis, a developer at 343 Industries, a studio engaged in the development of Halo Infinite, made a statement on the subject. The expert underlined in a short statement shared on Twitter that “game announcements in advance (often in CG) may have more to do with getting individuals to work on the title than with promoting the game itself.”

    Teasers are an essential showcase for studios, who may begin the process of growing their pool of professionals more rapidly once a game is formally revealed.