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Game News - 23 de August, 2021

Embracer Group expresses strong opposition to the latest controversies involving Activision Blizzard and Ubisoft

The world of business is quite volatile, and when it comes to the videogame industry, the time when a major publisher begins to issue frequent criticism and to replicate the actions of a competitor is the moment when a rivalry is established.

In the world of Third-Party Publishers, there are five major names that dominate everything: Activision Blizzard, the largest of them all, Electronic Arts, the second largest, Embracer Group, the third largest in the industry, Take-Two Interactive, which is currently in fourth place and is steadily slipping down the rankings, and Ubisoft, which has consistently ranked fifth on the list of the world’s largest game publishers.

During its quarterly financial report, which was released this week, the Embracer Group demonstrated excellent financial results, discussed its three new studio acquisitions, and took advantage of the final minutes of a teleconference with shareholders and investors to criticize two of its major competitors, Activision Blizzard and Ubisoft. “We are pleased with the results,” said Embracer Group CEO David Embracer.

If you are familiar with the subject, you are aware that the Ubisoft Corporation has been in the midst of a major crisis for the past two and a half years, enduring a slew of investigations, criticisms, complaints, and reports on problems affecting virtually every aspect of its operations. Another company that has recently been under fire for this issue is the Activision Blizzard, which is even worse in this case because it has been discovered that the Blizzard Entertainment has been investigating cases of sexual assault and abuse for at least 20 years.

Mr. Lars Wingefors, CEO of the Embracer Group, defended the developers while criticizing Activision Blizzard and Ubisoft, speaking candidly about the contentious issue that has engulfed the AAA video game industry.

“As several editors have demonstrated in recent times, there are other challenges in society and in our interactive entertainment industry. It is critical that we, as a gaming industry, but also as individual individuals and businesses, take responsibility for changing these discriminatory social structures “Wingefors explains.


“Our common alicerce is our compliance code, which is intended to support the inclusion of all genders and races, as well as the diversity of options and gender equality.”

“Also, we are certain that each Embracer company will listen, discuss, and act.” A method of evaluating and monitoring our employees is to conduct a global survey that allows each employee to anonymously reply to a variety of questions.”

The Embracer Group currently has nearly 70 subsidiaries, and is the parent company of well-known brands such as Gearbox, THQ Nordic, Koch Media, Deep Silver, Asypr Media, Saber Interactive, and Coffee Stain, which are behind some of the most well-known brands in the videogame industry. The Embracer Group is headquartered in New York City.

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