ProbablyMonsters, the next big AAA holding in the gaming industry, talks about their projects
While we adjust to the reality that we are now in the 9th Generation of games, video game firms, whether first-party or third-party, are aging, and, like in any entertainment market, new companies emerge to compete.
Acclaim Entertainment, THQ, and Midway Games have all died in the last 20 years, as have Hudson Soft, Disney Interactive, and Telltale Games. While these companies live on in our memory, the emergence of new studios and game publishers in general has skyrocketed in recent years.
One of them is ProbablyMonsters Inc., headquartered in Seattle, Washington, near the headquarters of Xbox Game Studios and Nintendo of America, and managed by Harold Ryan, former CEO of Bungie from 1999 until 2016.
ProbablyMonsters was formed in 2017, distinguishing itself from traditional holding companies, and follows the publisher-at-risk model in the private market, without any intrusion from shareholders/investors, as it is not listed on the stock exchange, providing flexibility for development similar to the one adopted by ZeniMax during its independence (which ended in 2021, when the holding was incorporated into Xbox).
This will most likely help the company find its way into the market better, as it will be taking over from a publisher that has made history as an independent for a long time, and that, now that it is a first-party, passes the mantle of a large holding of privately held American third-party games to ProbablyMonsters.
ProbablyMonsters now has three in-house studios working on various projects, one of which is a new Multiplayer Shooter IP developed by Halo and Destiny veterans. You’ve undoubtedly heard of this before, as it’s the work of Firewalk Studios, which has teamed up with Sony Interactive Entertainment (SIE) to release this new IP Multiplayer as a PlayStation 5 exclusive.
Furthermore, in a recent interview with Forbes, the company’s CEO commented on what to expect from ProbablyMonsters in other game genres, with Ryan confirming that there are numerous AAA titles in the single-player genre, an area they will have a lot of commitment to at the holding company’s studios, one of which will be an Action RPG.
It was also reported that an Action-Adventure is being developed by the publisher by Gears of War, Destiny, and God of War veterans, and that this, along with the Nova IP Multiplayer and the Action RPG, will be completely new generation projects, utilizing the latest technologies to deliver a worthwhile AAA experience.
It was also announced that ProbablyMonsters had just received $200 million in financing, assuring more financial sustainability and investment in studios and games in general. We’ll be watching to see what the potential holding firm has in store for the world of video games in this 9th generation.