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    Step into the fantasy world of Genshin Impact with Razer

    Razer has announced a new strategic relationship with miHoYo, a global interactive entertainment developer and publisher, for its award-winning free-to-play title, Genshin Impact.

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    Razer and miHoYo will further immerse gamers in the open-world action role-playing game title through licensed co-branded peripherals, Razer Chroma RGB integration, and product support such as a custom-tuned THX Game Profile to enhance the gaming experience as part of this relationship.

    “The beautiful world of Genshin Impact has encapsulated many fans globally and the opportunities are boundless,” said Justin Cooney, Director, Global Partnerships at Razer. “Through this partnership, Razer will provide our expertise in deepening the gamer’s immersive experience through our award-wining hardware, software and services, and bring the adventure to life.”


    “With an extensive following across the globe, miHoYo is excited to work together with gaming giant, Razer,” said Yu Ling, Overseas Business Director of miHoYo. “We look forward to delighting fans of Genshin Impact together with Razer as we expand our fantasy world.”

    Razer has collaborated with miHoYo to create co-branded gaming hardware. Fans can expect Genshin Impact-themed designs on award-winning Razer goods such as the Razer DeathAdder V2 Pro gaming mouse, the Razer Iskur X ergonomic gaming chair, and the Razer Goliathus Speed gaming mouse mat. To mark the collaboration, each co-branded product includes a bonus code that fans can use to redeem thrilling in-game goodies.

    Step into the fantasy world of Genshin Impact with Razer | Gamingnovato

    Genshin Impact designs for the ultimate Genshin Impact gaming station will soon be available on Razer Customs, an online service by Razer.com that offers official partner designs for a variety of Razer products. Razer Customs allows players to personalize and tweak their gaming gear, such as mice, phone cases, and mouse mats, to truly make it their own.

    Razer now delivers a custom-tuned THX Game Profile via the THX Spatial Audio app to further enhance immersion. The profile is available for PC and is compatible with all Genshin Impact gaming headphones. The THX Spatial Audio software offers realistic acoustics for a vivid reflection of the in-game surroundings, with the goal of delivering sophisticated 7.1 surround sound with pinpoint positional accuracy.

    Genshin Impact was launched in September 2020. The highly popular game title received numerous recognitions, including App Store Game of the Year 2020, Google Play Best Game of 2020, and public polls for the Tokyo Game Show Media Awards 2020. In December 2020, the game title was included on the Razer Gold and Silver platforms.

    Please see here (Global) or here (China) for additional information on the cooperation between miHoYo and Razer.