Ubisoft teams up with Storyland Studios to develop thematic parks based on the company’s franchises
Ubisoft aspires to have its own Disney world, and in order to turn that dream a reality, the company has formed a partnership with Storyland Studios, to develop a series of theme parks based on Ubisoft franchises.
The goal appears to be clear: to make Ubisoft’s game franchises accessible to people of all ages, including children, adolescents, and adults, by transforming the worlds of Assassin’s Creed, Far Cry, Rayman, Prince of Persia, Ghost Recon, The Division, Rabbids, and Just Dance into something familiar to new audiences, a “magical and colorful world bursting with entertainment,” as the company describes it in its announcement.
With the motto “we need to paint the world with smiles,” Storyland Studios, a company that specializes in the storytelling of three-dimensional stories, announced a new partnership with Ubisoft, the world’s largest videogame publisher. This will allow for the development of a face-to-face entertainment that is both innovative and technologically savvy. Ubisoft’s renowned video game universes will be the inspiration for two new themed entertainment offerings from Storyland, which will be available under a variety of brand names.
“Ubisoft’s stories and characters are iconic and globally recognizable,” says Ben Thompson, Director of Strategy and Head of Global Clients at Storyland Studios.”
“The Ubisoft game worlds’ configurations are the ideal tapestry for creating a physical world, whether historical, real-life, in a city, at the bottom of the ocean, or on a different planet. For a seasoned creator like Storyland, it’s a mind-bogglingly difficult game to play. We are overjoyed to have been given this opportunity.”
“We were blown away by Storyland’s experience with thematic entertainment and their approach to developing three-dimensional stories,” said Mathilde Bresson, the editor’s entertainment manager.
“Videogames and thematic parks have a lot more in common than we think. We’re excited to join forces with Storyland to continue exploring the potential of immersive experiences, innovating design, and inexplicable design based on our world catalog.”
Storyland will be in charge of developing new thematic entertainment concepts that are appropriate for various locations throughout the world. This will include a large-scale Ubisoft theme park and a Ubisoft world attraction that will last 2 to 3 hours.
Both will be used mostly for internal locations, and will be high-tech structures with some open-air resources. Participants at this year’s IAAPA Expo in Orlando, Florida, may have a look at some early concepts.
Videogames are massive in the entertainment industry, with annual revenues expected to exceed $200 billion by 2023. In instance, videogames on PC and consoles should see a 6.8% increase in revenue over the next four years, with over 44% of videogame players in North America opting for this kind of entertainment.
“Our team is ready to merge,” said Blake Ryan, president and CEO of Storyland Studios.
“As a company that has championed and defended innovation for more than two decades, we are very excited about our partnership with Ubisoft to continue this future innovation.”
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